Yeah, I hate that ad campaign as much as you probably do, but I really am gellin’ - in that I’m starting to see the versatility and importance of using them in my flash photography.
Check out this shot of a bottle of Captain Morgan’s 100-Proof Spiced rum:
There’s one speedlite in a softbox, camera-left, and another directly behind the bottle, with a Honl Speed Gobo strapped to it. I like it. When I look at it, I can almost feel the burn of that delicious golden liquid as it warms my insides.
Now check out this shot I made, after adding a red gel (what Sensei McNally calls the theatrical gels) to the speedlite that was behind the bottle.
Dramatic, huh? It’s a small thing, but it’s really starting to open my eyes to the importance of using gels, or at least the creative possibilities that they make available to me. I’m still wrapping my head around the concept of using gels to correct mixed lighting situations (I’m still in the “I shoot RAW, so I’ll just fix it in Aperture” mindset). But I’m determined to get more comfortable - after all it’s yet another tool to have ready at the arsenal.
Bonus: Here’s another shot of the same bottle when I pulled the camera off the tripod and went handheld (which is more in my comfort zone).