A Serious Imaging Company / by Simon Abrams

From Dave Caolo on TUAW:

Finally, the message delivered by the iPhone 5s camera is clear: Apple is becoming a serious imaging company. They spent a lot of time on that camera. You don't need a point-and-shoot camera anymore. There's no need to find a cable or a memory card reader. This is your camera.

This is why it's so frustrating to serious photographers that on the other side of the serious imaging equation -- ie. serious image processing -- all we're getting from Apple is crickets.

I remember being all excited and diving in to the Aperture 3.0 update just as my wife and I were leaving for a vacation in Paris. We took that vacation in February 2010. The current version of Aperture is 3.4.5. In contrast, Adobe Lightroom version 3.0 was released in June of 2010. Lightroom 5.2 release candidate is available now on Adobe Labs.

On the other hand, during the keynote, Phil Schiller did say that the new camera system is "for the rest of us", though - for the folks that just want to get take a picture, and let their cameraphone do the work.